Understanding Your Brand's Social Media Relationship | Proven SEO

Most brands today have a social media campaign. This is because of the many benefits it can bring to any organization. We all know about the popularity of social media today. However, things aren?t as simple and more brands are now implementing comprehensive social media tactics that involve more resources like manpower and money.

Now here?s the problem. More resources, more scrutiny follows. This is why social media analysis is very important. Basically, you need to understand your social media relationships. To conduct social media analysis at the individual level, here are the steps you need to take.

Collect Social Media Monitoring Data

In order to understand your social media relationships, you need to collect social media monitoring data carefully. Such data will allow your brands to have an accurate understanding of the conversions occurring outside the properties that they control. To do so, you need to hang on to the data related to engagements with individuals using your social media accounts. Essentially, you need to build relationship profiles for those who intermingle with or say something about your brand using social media.

Facebook Graph API Data

The Facebook Insights interface is a great source for brands to obtain myriad data. However, it doesn?t offer data that is needed for individual level analysis. This is why you need to use the data available in the Graph API. This will enable you to access information on your brand page?s wall including the engagement that takes place. It involves the who, when, what and other relevant data connected to engagements in Facebook.

Twitter API Data

Just like Facebook, the Twitter API will enable you to understand how people connect with your brand on Twitter giving you more insight on your social media relationships. This includes who the particular individuals are and what kind of engagement is involved. By accessing and storing metrics connected to your Twitter account, you will gain insight on the particular kind of engagement happening in your account.

Combining Relevant Data

After collecting relevant data from each source, you need to combine it across all three sources. This will enable you to study the data thoroughly and help you in understanding accurately your brand?s social media relationships. Begin by creating relationship profiles for every individual engaging with your brand.

In order to achieve a more holistic view of your relationship with each individual, connect a particular individual?s accounts across each platform. Once you get a good grasp of your brand?s relationships, you will not only be able to sort out individuals but you will also be able to prioritize them. Thus, you will be able to cultivate relationships and make them last longer.

Source: http://www.provenseo.com/2012/08/understanding-your-brands-social-media-relationship/

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